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Sofair Scanner — AI visibility & discovery in one click. Score, structured data gaps, content signals, fix-it list. Sofair Scanner — AI visibility and AI discovery diagnostic in one click. Instantly see how AI assistants (ChatGPT, Claude, Gemini, and Perplexity) discover, perceive, and cite your website. Open any site. Click the icon. You see: 🎯 Overall AI-discovery score 0–100 The citation-fitness rating used by AI indexers themselves. 📊 4 categories of AI visibility • Structured Data — JSON-LD / Schema.org markup that AI assistants parse • Discoverability — llms.txt manifest, ai-info.json, robots.txt rules for AI crawlers, sitemap.xml • Content Freshness — recency of the last AI index pass (for indexed sites) • Category Benchmark — your AI-discovery rank among peer sites (for indexed sites) 💡 Concrete recommendations for AI discovery Not "everything is bad" — but "add llms.txt and a Schema.org Organization", with exact file paths and templates. 🔍 Works on any site Local AI-discovery diagnostic — even when the Sofair backend is unreachable. ────────────────────────────────────── WHAT SOFAIR SCANNER CHECKS FOR AI VISIBILITY The extension performs three steps on every click: 1. Reads the current site's AI-discovery signals directly in your browser: • JSON-LD / Schema.org structured-data markup • /llms.txt manifest (modern AI-discovery standard, introduced 2024) • /robots.txt rules for AI crawlers — GPTBot (ChatGPT), ClaudeBot (Anthropic Claude), PerplexityBot (Perplexity), Google-Extended (Gemini / Bard training) • /ai-info.json business profile • /sitemap.xml index • meta description, OpenGraph tags All requests go to the server of the site you opened — never to third parties. 2. Checks the Sofair Index catalogue: is the domain already indexed by AI agents? If yes, the popup adds Content Freshness and Category Benchmark scores from the index. 3. Shows actionable AI-SEO recommendations on what to improve so the site becomes more visible and discoverable to AI assistants — ChatGPT, Claude, Gemini, and Perplexity. ────────────────────────────────────── WHAT SOFAIR SCANNER DOES NOT DO ❌ Does not track your browsing history ❌ Does not read page content without your click ❌ Does not share data with third parties ❌ Does not use any analytics service (no Google Analytics, no Mixpanel, no Hotjar, no Segment) ❌ Does not run in the background — only when you click the icon ❌ Does not require a Sofair account to use — anonymous-by-default Full privacy policy: https://sofair.ai/extensions/privacy/sofair-scanner ────────────────────────────────────── WHO BENEFITS FROM AI VISIBILITY & DISCOVERY • Site owners — see how your site looks to ChatGPT, Claude, Gemini, and Perplexity • SEO specialists — add AI visibility and AI discovery audits to your SEO checklist • Marketers — benchmark how AI assistants discover competitors in your niche • Developers — diagnose Schema.org / JSON-LD structured-data issues in one click • Content teams — verify llms.txt, ai-info.json, and robots.txt rules for AI crawlers • Agencies — run AI-visibility audits as a billable service line for clients ────────────────────────────────────── USE CASE SCENARIOS Scenario 1 — Site owner pre-launching a new website You launched a marketing site last week. ChatGPT and Claude users will start asking about your industry — will they find you? Run Sofair Scanner. A score of 32/100 means most signals are missing. The popup tells you exactly what to add: Schema.org Organization markup, llms.txt manifest, ai-info.json business profile. Implement the fixes, re-scan, watch the score climb. Scenario 2 — SEO specialist auditing a client Your client is paying for traditional SEO (keyword rankings, backlinks). Add AI visibility to your quarterly audit. Open the client site, click Sofair Scanner, share the popup screenshot in your report. Highlight gaps. Quantify the AI-discovery delta vs competitors. Expand your service line. Scenario 3 — Content team verifying AI-readiness You publish 20 articles a week. Are they discoverable by AI assistants? Spot-check a sample with Sofair Scanner. Verify that llms.txt manifest references the right paths, that JSON-LD types match the content (Article, NewsArticle, BlogPosting, FAQPage), that robots.txt allows GPTBot / ClaudeBot / PerplexityBot / Google-Extended. Scenario 4 — Developer benchmarking competitors You're building features and want to know what your competitors do for AI visibility. Open each competitor site, click the icon, compare scores. The Category Benchmark category (for indexed sites) shows where you rank among peers. Scenario 5 — Agency selling an "AI SEO audit" service Differentiate from traditional SEO shops by offering an AI-visibility deliverable. Use Sofair Scanner during client onboarding. Generate a one-page "AI Visibility Score" PDF report from the popup data. Charge a setup fee for fixes (llms.txt drafting, JSON-LD generation, robots.txt updates for AI crawlers). ────────────────────────────────────── FREQUENTLY ASKED QUESTIONS Q: What is AI visibility? A: AI visibility is how well your website is understood and cited by AI assistants (ChatGPT, Claude, Gemini, Perplexity) when users ask them questions related to your content. Unlike traditional SEO — which targets search engines — AI visibility targets the AI-generated answer layer that's increasingly replacing search. Q: What is AI discovery and how does it differ from AI visibility? A: AI discovery is the upstream process — how AI crawlers find, parse, and index your site. AI visibility is the downstream outcome — how well your site shows up in AI-generated answers. Sofair Scanner measures discovery signals (Schema.org markup, llms.txt manifest, robots.txt rules, sitemap) to predict visibility. Q: How is AI SEO different from traditional SEO? A: Traditional SEO optimizes for search-engine algorithms (links, keywords, page speed) so users find your site via Google or Bing. AI SEO optimizes for AI-assistant algorithms (structured data, machine-readable manifests, explicit bot permissions) so AI cites your site in its answers. Many traditional SEO best practices also help AI SEO, but the priorities differ: structured data and llms.txt matter more, while backlinks matter less. Q: What is llms.txt and do I need it? A: llms.txt is a modern AI-discovery standard introduced in 2024. It's a Markdown file at your site root that tells AI assistants what your site is about, with curated links to your most important pages. Major AI vendors (OpenAI, Anthropic, Perplexity, Google) are increasingly fetching it. Yes, you should publish one — Sofair Scanner shows you whether yours is present. Q: Which AI crawlers should I allow in robots.txt? A: For maximum AI visibility, allow GPTBot (ChatGPT / OpenAI training), ClaudeBot (Anthropic Claude), PerplexityBot (Perplexity), and Google-Extended (Gemini / Bard training). Sofair Scanner checks each one and flags any that are blocked. Q: Do I need ai-info.json? A: ai-info.json is an emerging standard for a structured business profile (name, services, contact, differentiators) in JSON format. Not yet as widely adopted as llms.txt, but Sofair Index uses it for indexed sites. Publishing it gives you a richer profile in AI-generated answers. Q: Does Sofair Scanner work for any website? A: Yes — the local diagnostic (Structured Data + Discoverability categories) runs on any public site. The two server-side categories (Content Freshness + Category Benchmark) require the domain to be in the Sofair Index. Submit your site to the index directly from the popup — free during pre-launch. Q: Is Sofair Scanner free? A: Yes. The Chrome extension is free, and Sofair Index submission is free during pre-launch. Future Sofair products (WordPress plugin, Shopify app) will have their own pricing — see https://sofair.ai for details. Q: What's the difference between GPTBot, ClaudeBot, PerplexityBot, and Google-Extended? A: They're the User-Agent strings of AI crawlers from OpenAI, Anthropic, Perplexity, and Google respectively. Each company runs its own crawler to fetch site content for training or live retrieval. Site owners control which crawlers can access their content via robots.txt. Google-Extended is specifically Google's AI-training opt-out signal — it covers Gemini and other Google AI products without affecting regular Google Search indexing. Q: How often should I run an AI visibility audit? A: For active sites, monthly. AI vendors update their crawler rules, indexers, and ranking signals frequently. New best practices emerge every quarter. A monthly Sofair Scanner check ensures your site stays current. Q: Can I use Sofair Scanner for agency client reports? A: Yes. Open the client site, click the icon, screenshot the popup. The score and category breakdown are billable deliverables. Many agencies use Sofair Scanner as a free upsell to traditional SEO audits. Q: Does the extension collect my browsing history? A: No. The extension only activates when you explicitly click the icon. Only the domain (not the full URL or page content) of the current tab is sent to our server, and only at the moment of your click. We do not track browsing, do not use cookies, and do not load any analytics SDK. Full policy at https://sofair.ai/extensions/privacy/sofair-scanner. Q: Why does the extension request "Read and change all your data on websites" permission? A: Chrome shows this generic warning for the activeTab + scripting permission combination, but in practice Sofair Scanner activates only on the tab you click the icon on, and only reads public metadata (JSON-LD, robots.txt, llms.txt). It cannot read data on tabs you don't activate it on, and never modifies any page. Q: Does Sofair Scanner work offline? A: Partially. The Structured Data category (JSON-LD parse) works fully offline. The Discoverability category needs to fetch /llms.txt, /robots.txt, /ai-info.json, /sitemap.xml — that requires network access to the site you're scanning. The Content Freshness and Category Benchmark categories need to query the Sofair Index — also requires network. If our backend is unreachable, the popup falls back to local-only diagnostics. Q: How is Sofair Scanner different from traditional SEO tools like Ahrefs or Semrush? A: Ahrefs, Semrush, Moz and similar tools optimize for search-engine SEO (Google rankings, backlinks, keywords). Sofair Scanner is purpose-built for AI assistant visibility — it checks signals that ChatGPT, Claude, Gemini, and Perplexity actually use, which are mostly different from what Google ranks for. Use both: traditional SEO tools for search-engine traffic, Sofair Scanner for AI-assistant citation. ────────────────────────────────────── AI SEO GLOSSARY AI visibility — how well your site is cited in AI-generated answers (ChatGPT, Claude, Gemini, Perplexity). AI discovery — the process by which AI crawlers find, parse, and index your site. AI crawler (or AI bot) — automated software that fetches site content for AI training or retrieval. Examples: GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot (Perplexity), Google-Extended (Google). AI SEO — optimization practices designed to improve a site's discoverability and citation by AI assistants, as distinct from traditional search-engine SEO. JSON-LD — a machine-readable format for structured data, embedded in HTML <script type="application/ld+json"> tags. Uses Schema.org vocabulary. Primary signal for AI parsing. Schema.org — a shared vocabulary for marking up website data with explicit semantic types (Organization, Article, Product, FAQPage, etc.). Used by JSON-LD. llms.txt — a Markdown file at the site root that lists your site's structure and most important pages, optimized for AI assistant consumption. Introduced in 2024, increasingly fetched by major AI vendors. ai-info.json — emerging standard for a JSON business profile (name, services, contact, differentiators), used by Sofair Index for indexed sites. robots.txt for AI — extension of the classic robots.txt protocol to AI crawlers. Each AI vendor publishes a specific User-Agent string; site owners control access per crawler. Citation-fitness score — Sofair Scanner's 0–100 rating of how likely an AI assistant is to cite your site as a source in an answer. Category Benchmark — your AI-discovery rank among other sites in the same business category, computed by Sofair Index for indexed domains. Content Freshness — the recency of the last AI-index pass over your site. Fresher content ranks higher in real-time AI retrieval. ────────────────────────────────────── INTERFACE LANGUAGES The extension UI is available in English (default), Russian, and Hebrew (with full RTL layout). The language is auto-detected from your Chrome UI language and can be switched manually from the popup footer (EN · RU · HE). ────────────────────────────────────── LINKS • Extension landing page: https://sofair.ai/extensions/about/sofair-scanner • Privacy policy: https://sofair.ai/extensions/privacy/sofair-scanner • Help & FAQ: https://sofair.ai/extensions/support/sofair-scanner • Sofair home: https://sofair.ai ────────────────────────────────────── PRE-LAUNCH Sofair Scanner is the diagnostic tool from the Sofair Discovery product line — AI visibility infrastructure for the post-search internet, where AI assistants (not search engines) become the primary discovery layer. The Sofair Index is currently in pre-launch — indexing is free for early users. Install the extension, try it on your own site, and submit your domain to the Sofair Index workshop directly from the popup.