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Write and optimize your content with Siteimprove's agentic assistant. Whether you're creating new content or improving what's already live, the Siteimprove Writing and Optimization Agent helps you do it faster, with less guesswork, and without leaving your browser. Connect directly to your Siteimprove account and work through a guided, AI-powered workflow — from brief to publish-ready draft, or from underperforming page to optimized content — all inside Chrome. Built on your existing Siteimprove investment If you're using Siteimprove for content planning, your briefs are already here. Log in with your Siteimprove account and the extension pulls your Create and Optimize briefs automatically — complete with your topic model, target keywords, content structure, personas, and intent. No re-entering details. No copying briefs into other tools. Everything your brief contains becomes the foundation for what happens next. Create new content — section by section, with full editorial control The assistant guides you through a structured writing process designed to keep you in control at every step. Before writing begins, you refine your brief to narrow your direction. Then write section by section — the AI co-creates with you at each step. Every section is yours to shape. As you write, a live topic score updates in real time inside your Google Doc, showing how well your content covers the recommended topics from your brief. When your draft is complete, run a full content analysis to score on brief adherence, topic coverage, and authenticity. Each metric comes with prioritized suggestions linked directly to the relevant section of your document. Optimize existing content — fix what's already published Got content already on your website that isn't performing the way it should? The Optimize flow analyzes your existing page against your Siteimprove Optimize brief and builds a full Optimization Guide — surfacing exactly what's missing across keyword coverage, topic gaps, claims, and more. Then it walks you through your content section by section, soliciting your input on key decisions before rewriting. You review every change as a clear before-and-after diff — additions and removals shown explicitly — so nothing goes into your document without your approval. The result is stronger content for your readers and for the web, grounded in your brief and shaped by your judgment. Available to Siteimprove Search Pro and Advanced customers. Requires a Google account for Google Docs integration. By installing this extension, you agree to the Siteimprove Terms of Service and Privacy Policy. Visit siteimprove.com/legal for details.