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Catch the moment your attention drifts. One question. One conscious choice. Return to what matters. Drift gives you a chance to make a conscious choice before your attention drifts through an endless loophole designed to draw you in for hours. Drift asks you one question: What were you doing before this? Followed by two choices: - Yes, it's intentional - Continue → you chose it consciously. - Return to what matters → one click back to what you were doing. Every drift starts with a trigger. Drift helps you notice it, pause for a second, and decide whether this moment is intentional or a distraction. Just awareness returned to you at the right moment. Whenever you open social media or other distracting websites, it’s as simple as effective: You become conscious and intentional of your social media usage just by becoming aware of it. Drift is the browser extension that tackles the root cause of unconscious social media use. It is designed to build your attention or focus muscle over time. You just wanted to check that one notification and ended up scrolling for 1 hour on Instagram? Attention has become a currency. Every platform, ad, and algorithm is designed to compete for it. Not just to catch our eye, but to keep it. The brain is wired to seek novelty. When something new pops up (a notification, a headline, a banner), your dopamine system lights up. And dopamine isn’t just about pleasure, it’s about anticipation. In other words, it’s the thrill of what might be next that hooks you. Each swipe, open tab, and browsing then becomes a mini dopamine hit. And the brain begins to crave it, not necessarily because it’s satisfying, but because it’s stimulating. The more novelty you consume (think just how much content you consume in 5 minutes of mindless browsing), the more you need to feel engaged. Everything else (reading a book, sitting still, working on a task) starts to feel slow, boring, uncomfortable, even. And just like that, our baseline for focus shifts. Time that could be spent on what matters... with your family and friends, working on your goals, or building a project, and on your wellbeing. And yet. At the end of the day, attention is still ours. Our attention begins and ends with us. We are the only ones who can reclaim it. That’s our responsibility. And that’s also our power. Yes, it can feel overwhelming to realize we’re the ones steering the ship. But it’s also deeply empowering. It means we get to choose - where we look, what we nourish, how we return to ourselves. And that’s where Drift becomes your focus partner. That’s not a small thing. That’s autonomy. That’s presence. And presence is where our life lives. Many apps and tools block social media or distracting websites for a limited amount of time to help you focus. This might increase your productivity for the moment, but the real problem at its root – your habitual urge to check apps and websites to get that dopamine boost – remains. The Drift Chrome Extension is designed from the ground up to keep your information private and secure. All usage data is stored offline, on-device, and only you can access it. Join thousands of people building their focus muscle on our social media platforms @flowandfortune (Threads & YouTube). Please leave us a rating and review, and we'll continue to improve Drift. Thank you!