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See beyond the label. Evidence for vegan and cruelty-free claims, by Not to Die For. NTDF Lens helps you look beyond product labels when shopping online. Open the extension on an Amazon product page to see evidence about whether a product is vegan and cruelty-free. Lens researches multiple sources, including ingredient information, certifications, brand statements, and independent third-party sources. It brings the evidence together in one place, explains what supports each claim, and shows how strong the available evidence is. See the sources behind the claim, understand the evidence, and make more informed shopping decisions.
rating_count is the Chrome Web Store ratings count, not a written-review count.
Media assets
Screenshots and videos on the listing.
Has promo video
Whether the listing includes at least one video.
Languages
Declared language locales.
Developer website
Listing exposes a developer website URL.
Contact email
Listing exposes a contact email.
Keyword in name
Case-insensitive substring match in the name.
Keyword in description
Case-insensitive substring match in the description.
Keyword occurrences in description
Count of case-insensitive occurrences in the description.
Category user-count percentile
Share of same-category extensions with fewer users (null if unknown).
These are transparent listing completeness / keyword signals, not a prediction of Chrome Web Store search ranking.