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Build negative keyword lists from Google Ads search terms MirachSEM is a negative keyword and Search Terms workflow for PPC teams. It works inside Google Ads and Microsoft Advertising, helping you review queries and build negative keyword lists faster without changing tools. - Find the words and phrases that bring irrelevant traffic. Avoid blocking a whole query when some variations may still be useful. - Use N-gram analysis on the visible report or a full CSV file. Compare total metrics and see which queries a negative keyword would block. - Save useful search terms as new keyword ideas. Choose the match type and CPC bid before adding them. - Keep reusable negative keyword lists separate for each client or account. Your unfinished work stays saved. - Highlight high costs, low engagement, and other important patterns. Stop scanning the report row by row. - No account or sign-in required. Press Ctrl+M to open MirachSEM. Built for the search term reviews PPC teams do every day.