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McAfee Anti-tracker McAfee Anti-tracker prevents companies and advertisers from tracking your online activity and personal data. Companies and advertisers can build a profile of you based on information exchanged when you access a webpage. This includes your location, browsing activity, installed plugins, hardware configurations, and more. McAfee Anti-tracker will block attempts made by companies or advertisers to track your online activity. Additionally, McAfee masks these data points in ways a simple VPN or incognito mode fall short, so you can keep your online activity private. MCAFEE ANTI-TRACKER FEATURES: Visibility into who’s tracking you: see which advertisers and sites are attempting to collect your info. Automatically private: tracking attempts will be continuously blocked with installation; no need to login each time you go online. More private with just a click: manage which sites can be trusted with your personal data with a convenient toggle. Keep your online activity private: we continually change the masking of your data, preventing advertisers from developing a profile based on your activity or serving you with eerily specific ads.