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turn off lines in text lines off lets you turn off borders and lines on web pages. This might be pleasant for reading or printing. You can run lines off on single pages or activate it for every page. On pages with an intricate user interface (e.g. Google Docs) you might need to deactivate it again for the page to work as expected.
rating_count is the Chrome Web Store ratings count, not a written-review count.
Media assets
Screenshots and videos on the listing.
Has promo video
Whether the listing includes at least one video.
Languages
Declared language locales.
Developer website
Listing exposes a developer website URL.
Contact email
Listing exposes a contact email.
Keyword in name
Case-insensitive substring match in the name.
Keyword in description
Case-insensitive substring match in the description.
Keyword occurrences in description
Count of case-insensitive occurrences in the description.
Category user-count percentile
Share of same-category extensions with fewer users (null if unknown).
These are transparent listing completeness / keyword signals, not a prediction of Chrome Web Store search ranking.