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Search customers and perform actions through the Build-A-Brand API. Build-A-Brand CRM Assistant Connect. Convert. Follow Up. All from inside your CRM. The Build-A-Brand Chrome Extension is a powerful companion tool for automotive dealerships using Drive Centric CRM. It helps BDC teams and salespeople instantly engage with leads, follow up after a sale, and drive more reviews and referrals—with just a few clicks. This extension makes it easy to share personalized Build-A-Brand links with customers by automatically pulling contact and vehicle information directly from your CRM. Whether it's sending a Digital Business Card, a Car Intel portfolio, or a Google Review request, Build-A-Brand helps you create high-impact touchpoints throughout the customer journey. 🔧 How to Use 1. Click “Add to Chrome.” 2. Log in using your Build-A-Brand credentials 3. Navigate to a customer detail page in your CRM (Drive Centric only, currently) 4. Verify that the extension captured the customer info, vehicle of interest, and/or sold vehicle 5. Click "Add Contact" to add the record to Build-A-Brand and assign it to the correct user 6. Choose from multiple link options and click “Send” 7. A text message is sent to the customer with the link, and you’ll see a confirmation notification 🚀 Key Features - Add CRM Contacts to Build-A-Brand and assign them to a salesperson - Capture Vehicles of Interest and Sold Deals for targeted follow-up - Quick Access to Customer Records inside Build-A-Brand - Send Lead Nurturing Links to engage early-stage buyers - Send Follow-Up Links for post-sale engagement and referral generation - Fast, CRM-integrated experience—no copying, pasting, or tab switching 🔗 Available Links For Active Leads: 1. Car Intel – Send a digital vehicle research and insights page 2. Digital Business Card – Help customers connect directly with the salesperson 3. Trade-In Tool – Let customers get a trade-in value online 4. Test Drive – Schedule an appointment with beverage preference for VIP treatment 5. Get Pre-Approved – Direct customers to an online pre-approval application 6. Price Quote – Send a manager-approved quote with deal details 7. Choose Your Salesperson – Let the customer pick a team member before visiting For Sold Customers: 1. Build-A-Brand Review – Collect a full customer review through your platform 2. Google Review Link – Capture a Google Review with one click 3. Digital Business Card – Empower referrals and future contact through the salesperson’s DBC 4. Referral Page – Send the customer’s unique referral page to share with others 5. Let Us Buy Your Vehicle – Invite sold customers to get a cash offer for their vehicle 👥 Who It's For - BDC Agents streamlining lead follow-up - Salespeople who want to build relationships and earn referrals - Sales Managers looking to improve team performance and lead engagement - Dealerships focused on increasing sales, reviews, and customer retention 🔐 Safe, Secure & Dealership-Friendly The Build-A-Brand extension only captures the data needed to enhance your CRM workflow and never stores data locally. Login authentication is required, and all transmissions are secured. 🖥️ Compatibility - CRM Supported: Drive Centric - Browser: Google Chrome - Account Required: Yes – Build-A-Brand credentials are required 💡 Turn every lead into a relationship, every sale into a promoter, and every customer into a lifelong brand advocate. Install the Build-A-Brand CRM Assistant today and simplify every step of your customer journey—from first contact to loyal repeat buyer.