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Competitive intel and objection handling from your battlecards, right where you sell. Battlecard Buddy puts your team's competitive intel and objection handling in a side panel next to whatever you're already working in — a CRM opportunity, a Dialer call, a Social Media profile, an email thread. No more digging through a wiki mid-call. HOW IT HELPS • Shows up before you ask. A content script reads the account on screen — CRMs, Marketing tools, Social Media, Dialers, Meeting tools, sales acceleration platforms, and email — and the matching battlecard is open before you go looking for it. • Works everywhere else too. Highlight any company name on any page and pull up its card from the right-click menu. No integration needed. • Ask it in plain English. "What do I say when they bring up implementation cost?" gets a call-ready answer pulled only from your team's own published cards, with the sources it drew from. • Built for speed. Cards are cached locally, so search is instant with no network round trip — the whole point is under 10 seconds mid-call. • Signs in on its own. If you're already signed in to the web app, the panel inherits your session automatically. No separate login. WHO IT'S FOR Sales reps who need competitor positioning, proof points, and objection responses without breaking the flow of a call. Content is maintained by your team's RevOps/Enablement admin in the Battlecard Buddy web app — every card is reviewed before it reaches a rep, and can be pulled back just as fast. PRIVACY The extension only reads pages on the specific sales tools listed above (CRMs, Marketing tools, Social Media, Dialers, Meeting tools, sales acceleration platforms, and email) plus your own Battlecard Buddy account — it does not have broad access to every site you visit. It has no elevated permissions beyond your own account; it reads and writes exactly what you could through the web app under your own login.
Sep 17, 2026
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